Our approach to personal and professional growth

In the world of private equity real estate, we believe growth is more than just boosting our asset or portfolio sizes. It’s about comprehensive development that touches every part of our lives, whether we’re at work, at home, or out in the community. We focus on broadening our views, learning to be humble, and being ready for change.

What Growth Really Means

True growth is complex and goes beyond just making money. It’s about expanding how we see the world, what we believe in, and how we relate to people around us. The kind of information we take in and the people we spend time with have a big impact on our growth. This means it’s important to be choosy about our influences since real growth often means stepping out of our comfort zones and challenging our usual ways of thinking.

The ideas we embrace and the company we keep play a crucial role in how we grow. Engaging critically with what’s around us and making sure we’re connected with sources that make us think and contribute to our growth is key. This careful selection helps us drive meaningful change, boosting both our personal growth and our work life.

Humility is also vital. Recognizing that we don’t know everything and being open to learning from others can greatly expand our knowledge and improve how we work. This kind of humility creates a space where different skills and viewpoints come together, sparking innovation and success, especially in the intricate world of real estate investment.

Handling the Ups and Downs of the Real Estate Market

The real estate market is known for its ups and downs, creating challenges for investors and companies. To deal with these challenges, such as fluctuating interest rates, a crowded market, or changing customer needs, you need to be flexible and have a forward-thinking plan. Being able to adjust and stay resilient is crucial for long-term success in real estate.

Dealing with Changing Interest Rates

Interest rates play a big role in the real estate world. They can influence how much properties are worth, the cost of loans, and how attractive real estate is as an investment. For example, when interest rates are low, it’s cheaper to borrow money, which can lead to higher property prices and more investing activity. On the other hand, high interest rates can slow everything down by making loans more expensive.

Because of this, it’s important for real estate companies to be flexible with their strategies. They might need to shift their focus to properties that aren’t as affected by interest rate changes when rates go up, or take advantage of low rates to borrow money and grow their portfolios. Being able to quickly adapt to the current interest rate situation helps companies keep moving forward and grab new opportunities, no matter what the interest rates are doing.

Staying Ahead in a Crowded Market

One big hurdle in real estate is dealing with market saturation—when there are more properties available than people want to buy, leading to stiff competition. To stand out and find new chances in such a market, you need more than just knowledge of current trends. You need to be able to look ahead, predicting future changes and what customers will want next.

For private equity real estate companies, having a detailed, long-term plan is key. This involves deep market research, encouraging new ideas, and sometimes even rethinking market categories to find specific areas that aren’t being served yet. The goal is to look past today’s market and see potential future trends, like how remote work or changing city living patterns could open up new opportunities for investment.

Adapting to Change Quickly

Being able to shift gears fast in response to new customer behaviors, rules, or economic changes is what sets successful real estate companies apart. This agility comes from a commitment to constantly learn, be open to new ideas, and be willing to revise what you’re doing. Keeping an eye on big-picture economic signs, regulatory changes, and new tech can help you adjust to the real estate market’s demands.

For example, using new property technology can make operations more efficient, improve how tenants feel about their spaces, and add value. Staying open to tech like this can give companies an advantage, helping them to fine-tune their operations and stand out in a market full of options.

Building a Vision for the Future

Integrating flexibility and adaptability into our company culture requires clear, visionary leadership. This vision needs to map out our direction, blending ambitious goals with a realistic understanding of the real estate market’s challenges and opportunities. It’s about choosing a path that aims high but remains aware of the realities we face.

Leaders must create an environment that values innovation, regularly reviews and adjusts strategies based on new insights, and encourages the team to take smart risks. Such a culture ensures our company doesn’t just survive market fluctuations but excels, using change as a springboard for growth.

The Link Between Personal Development and Professional Success

We’re convinced that personal growth and professional resilience go hand in hand. Paying attention to our well-being, managing our time wisely, and building trust and confidence lays the groundwork for overcoming work-related hurdles. This balanced approach sharpens our decision-making skills, promotes a learning culture, and drives us toward our goals.


For us, success is about more than just numbers. It means creating a place where personal and professional growth thrive together, where we tackle challenges with creative resilience, and everyone is encouraged to give their best. By sticking to these values, we’re not just managing assets—we’re building a lasting legacy of influence, innovation, and integrity in the world of real estate.


Ep. 3: On God and Growth

In the third episode of The ALX Show, Josh Alexander engages in a deep discussion on growth and how it impacts him personally, professionally, and in the real estate business. He explores the interpretation and application of growth in various aspects: as a person, a business owner, a father, and an employer. Josh emphasizes that growth entails change and includes improvement in the way one thinks, interprets things, and treats others. He explores the idea of adapting to changes and being open to embracing the uncomfortable to facilitate growth. This includes assessing risk, understanding one’s strengths, and making conscious changes in areas such as time management, self-care, and faith.

Listen today ->

Josh Alexander
Leads vision, strategy, and equity management.
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